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October 1, 2018
By: TOM BRANNA
Editor
Seventh Generation recently launched a green cap for its Natural Dish Liquid, marking the first 100% post-consumer recycled plastic cap on the market. The company tapped TricorBraun to not only make the cap out of 100% post-consumer recycled materials, but make it effective, focusing on quality and consumer preferences. The new design also supports the company’s goal of ensuring each packaging component across its product portfolio is virgin petroleum-free and widely recyclable by 2020. “This small design change will make a big impact on reducing the footprint of our dish soap, and we hope, will also set a new standard for the industry,” said Joey Bergstein, chief executive officer of Seventh Generation. “Caps are among the last piece of the packaging portfolio to convert to virgin petroleum-free plastic and with this announcement, we’re happy to report about 85% of Seventh Generation packaging components are already there.” Though the packaging has changed, the formula for the dish liquid remains the same. The new cap is rolling out on store shelves this month. More info: www.seventhgeneration.com
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