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Seventh Generation Wants Americans To Hang it Up

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By: TOM BRANNA

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Seventh Generation is challenging Americans to change the way they do their laundry.

Approximately 35 billion loads of laundry are washed each year in the U.S. with 90% of the energy used going toward heating the water, according to Project Laundry List, a nonprofit organization committed to educating people about cold water washing and line drying. Close to six in 10 Americans admit that they would consider washing their clothes in cold water to save energy (56%) or money (55%), according to a new survey commissioned by Seventh Generation and conducted by Kelton Research.


Now, Seventh Generation is asking consumers to take a seven day challenge where they wash their clothes in cold water with Seventh Generation liquid laundry detergent and line dry them on a clothesline or drying rack.

According to Seventh Generation’s survey, currently one third (27%) of people never line dry and only 22% currently wash all of their clothes in cold water.

The Seventh Generation Seven Day Challenge kicks off on July 1,and runs for the month of July on www.seventhgeneration.com/laundry-revolution.
People who make a pledge will be entered into weekly drawings that will randomly award Seventh Generation products and other prizes.

The Seventh Generation Seven Day Laundry Challenge follows on the heels of a recently completed blogger challenge where 20 bloggers were invited to wash their laundry in cold water with Seventh Generation laundry detergent and line dry for 30 days.

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