Seventh Generation’s Sextuplets Arrive!

In an email to its subscribers, Seventh Generation announced the arrival of its six-SKU baby personal care line.

“Conceived by the parents of Seventh Generation, our six newest additions are a welcome part of our growing baby care line. They’re also the first line of baby personal care products to receive the USDA Certified Biobased seal — your assurance that our formulas are plant-based,” the newsletter said. “You’ll love the way their gentle formulas clean, soothe, and nurture your little ones with plant-derived moisturizers like extra virgin olive oil. And you can rest assured that the hypoallergenic, gluten-free formulas contain no parabens, phthalates, or synthetic fragrances.

“If there’s a wee one (or two) in your home, you’ll want to get to know our complete line of baby care products, including diapers, wipes, and home care products especially formulated to help keep everything that baby touches — and everything that touches baby — clean and sparkling. Seventh Generation Baby Personal Care products are available this weekend in our online store and at retailers and natural foods stores soon.”