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July 26, 2006
By: TOM BRANNA
Editor
She’s got a great voice and now she’s got Sexy Hair too. American Idol runner-up Katherine McPhee is the new celebrity spokesperson for Sexy Hair. Ms. McPhee will also appear in the company’s ads and promotional materials through 2007. “Katherine is young, strong, confident and beautiful,” said Michael O’Rourke, Sexy Hair’s founder, who added that Ms. McPhee will will not just model but work closely with him to conceptualize and develop products. “She is the epitome of the sexy hair image. She and I will develop the product line together which will include her opinion on the product’s fragrance, its packaging concepts and design.” The California-based company includes brands such as Big Sexy Hair, Short Sexy, Straight Sexy Hair and Healthy Sexy Hair.
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