Shiseido Appoints Bare Escentuals CEO

Shiseido Americas Corporation, a subsidiary of Tokyo-based, global cosmetics company Shiseido Company, Limited appointed  Susan L. Jurevics as president of Bare Escentuals Beauty, Inc., effective July 17, 2017. Jurevics will report to Marc Rey, president and CEO of Shiseido Americas.


“Susan is an exceptional leader with an impressive track record working with some of the world's most successful brands. She has deep management experience and a keen understanding of marketing and brand-building, and I believe she will bring fresh and unique insights to bareMinerals as our brands navigate the rapidly changing digital landscape and explore new methods of driving consumer engagement,” said Rey. “Within our portfolio, bareMinerals is an important brand with a successful history. Susan's bold digital expertise and strong storytelling ability, together with the great team in place, will further propel this iconic brand to its next level of growth.”


In her role, Jurevics will be responsible for the development and implementation of the strategic vision and growth plan for bareMinerals, one of the largest brands in Shiseido Group's global portfolio. She will lead all aspects of the bareMinerals brand in close coordination with the bareMinerals team as well as other regions across the globe.


Jurevics has more than 25 years of general management, marketing and brand-building experience at leading entertainment, media and technology companies. Prior to joining bareMinerals, Jurevics served as chief executive officer and board director of J.K. Rowling's Pottermore, the digital publishing, entertainment, e- commerce and news company for Harry Potter and J.K. Rowling's Wizarding World, from 2013 to 2017, where she evolved the brand by changing the product offering and business model to develop a sustainable direct consumer business, working closely with J.K. Rowling, Pottermore's Board and Warner Bros. to deliver results and co-manage the franchise. Prior to this role, Jurevics held several leadership positions across Sony Corporation, including senior vice president, global retail CRM and brand marketing, leading the transformation of Sony.com into a high-performing consumer site with broad-reaching social channels. Prior to Sony, she held key positions at Mattel and Nickelodeon.