Shiseido Creates New Beauty Prestige Group

Shiseido Americas Corporation has appointed Jean-Marc Plisson to lead its newly-created Beauty Prestige Group.
 
Included in the Beauty Prestige Group will be the Shiseido brand, the group’s various designer fragrance brands, and Laura Mercier. By bringing together these US prestige businesses, the group will be well-positioned to expand Shiseido’s overall footprint in the fast-growing prestige market.  NARS and Bare Escentuals, both of which are key pillars of the company’s prestige portfolio, will continue to operate separately, according to the company.
 
As president of the Beauty Prestige Group, Plisson will work collaboratively with the relevant business leaders and their teams to capitalize on growth opportunities while maintaining the unique positioning that is key to each brand’s success. Specifically, his priorities for the group will focus on integrating and growing the Dolce & Gabbana business, taking the Shiseido brand in the US to the next level of success, and defining and implementing a worldwide growth strategy for Laura Mercier.
 
Plisson will report to Marc Rey, president and CEO, Shiseido Americas.
 
Rey described Plisson as a “standout talent in our industry. His leadership experience and stellar track record at LVMH will be great assets as we continue to grow our presence in the prestige beauty market.”
 
Plisson brings more than 20 years of experience in the luxury cosmetics industry. As global CEO of Fresh Inc., an LVMH luxury skincare and fragrance brand, he was responsible for driving the brand’s strategy and development on a global scale and transforming Fresh into a leading skin care brand. He has held numerous executive roles at LVMH, serving as COO and CFO for a number of LVMH luxury perfume and cosmetic brands, including Dior, Givenchy, Guerlain and Aqua Di Parma.