Shiseido Invests in Digital Skills

Shiseido Company is partnering with FaberNovel to design and execute Shiseido+ Digital Academy, a company-wide training program that emphasizes a consumer-centric, forward-looking approach to digital skills, and will help all Shiseido Group employees accelerate innovation from product design to customer service to create the most outstanding and seamless experiences in the beauty industry.
 
For its first season, the program will involve 600 select employees from marketing, communications, sales, and digital, and will deliver a mix of online training and live sessions in Asia, Europe and in the US. The live sessions will provide Shiseido Group employees with in-depth insights on strategic areas for the company and bring together Shiseido Group’s employees from around the world to share best practices and collaborate on internal initiatives. The 600 participants will also have access to highly customized e-learning content, as well as carefully curated articles and studies, aimed at inspiring and helping identify untapped digital opportunities as they work together to drive toward Shiseido’s VISION 2020 goal of being the most digitally exciting company in Beauty.
 
SHISEIDO+ Digital Academy has been launched by the Digital Center of Excellence (Digital COE), Shiseido’s global hub for digital activities and initiatives. Led by chief digital officer Alessio Rossi, the Digital COE promotes and executes a global strategy to support all of Shiseido Group’s business units through a consumer-centric, data-driven approach to amplifying the impact of their digital identities and brands, as well as building a community of digital talents.
 
“This ongoing, corporate-wide, cross-functional effort will allow each participating employee to immediately elevate their digital proficiency and become fully digitally savvy by the end of the program. SHISEIDO+ Digital Academy will also promote a cohesive community of digitally skilled talents who innovate in every field, and equip us with the right capabilities to drive the growth of all of Shiseido’s businesses worldwide,” said Rossi.