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Kentaro Fujiwara will be appointed president and chief operating officer.
November 11, 2022
By: TOM BRANNA
Editor
Shiseido Group President and CEO Masahiko Uotani will retire within the next two years. In 2023, Uotani’s role will change to chairman and CEO. In another move, Kentaro Fujiwara, currently senior executive officer and China Region CEO, will be appointed president and chief operating officer. Fujiwara is expected to be chosen as representative director at the company’s next board meeting in March. Fujiwara joined Shiseido Group in 1991. He has held leadership positions in France, Germany and South Korea over the years. In 2015, he was appointed VP-corporate strategy department and group leader of digital strategy. In 2016, he became chairman and president of Shiseido China. In 2020, he was promoted to CEO of China Region and senior executive officer of Shiseido Group. In other news, Shiseido Group said sales rose 4.7% to ¥762.7 billion ($5.38 billion) for the nine months. The company credited the gain to recovery of the Japan market and a strong performance in EMEA, which offset the negative impact of lockdowns in China. But Group net profit declined -18% to ¥29 billion ($2 billion). Looking ahead, Shiseido will leverage market reopenings globally, stimulate consumer demand and accelerate high quality one-to-one marketing. The company will focus on Flagship brand Shiseido, Clé de Peau Beauté, Drunk Elephant and Elixir in Q4 2022.
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