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October 7, 2009
By: TOM BRANNA
Editor
Shiseido is racing ahead to develop a new scent for Elie Saab. The fashion designer has signed a 10-year fragrance- and cosmetics-licensing agreement with Beauté Prestige International, a Shiseido division. “After more than 27 years…in couture and fashion, Mr. Elie Saab has chosen BPI to create his first fragrance,” stated Rémy Gomez, president of BPI. “This choice reinforces the reason for the being of our house. BPI has, for more than 15 years, successfully brought to the market the vision that creators like Issey Miyake, Jean Paul Gaultier and Narciso Rodriguez have on the world of fragrance. “The arrival of a creator like Elie Saab is the beginning of a new adventure — it is the opening of a totally complimentary new world when you look at territory of expression and field of exploration,” added Gomez. “Creating a fragrance has become an essential step of the development of our couture house,” stated Saab. “We have chosen BPI as a partner who is able to actualize our ambitions. We will create together a signature fragrance and an image that embody the DNA of our brand.
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