Shiseido Names New VP

Shiseido Americas Corporation (SAC), the US subsidiary of Tokyo-based Shiseido Co. Ltd., appointed Jeanette Garner as vice president, E-Commerce. She will lead a newly created E-Commerce department, which will combine the existing global e-commerce functions for SAC’s NARS and Shiseido brands. In this role, she will develop the company’s overall e-commerce strategy and manage the e-commerce businesses for both brands including online marketing, merchandising and site operations.

Garner joins SAC from the Lancôme division of L’Oréal USA where she was the VP head of E-Commerce/Interactive Marketing at Lancôme-usa.com. Previously, she served as director of merchandising internet and catalogue for beauty at Victoria’s Secret Direct and held management position at both Macys.com and Saks Direct also in the beauty category.