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Shiseido Partners with Panasonic

Develops moisturizer for beauty device that debuts in November.

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By: TOM BRANNA

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Shiseido Co., Ltd. has collaborated with Panasonic Corporation to create a special size of Shiseido AquaLabel Moisture Lotion (S) for Panasonic’s Ultrasonic Beauty Device Handy Mist (EH-SM30), which will launch on November 1, 2011.

The Ultrasonic Beauty Device Handy Mist is compact and portable and easy to use to moisturize dry skin wherever you go. The user just fills up the tank of the handy mist with AquaLabel Moisture Lotion (S), a skin lotion from Shiseido’s core AquaLabel self-selection skincare brand released in 2006 and renewed in 2009, and turns on the device to release a spray of micro-sized [fine] mist through an ultrasonic micro vibrating mesh. When the mist is applied around a dry part of the skin, it is as if air wraps around the skin, supplying moisture to the skin in 30 seconds, according to Panasonic. The amount of the mist released can be controlled by switching to a high or low setting, and can be applied around the face and shoulders (neck) and other body areas. Since it is battery-powered, 14cm long and compact, the device is easy to carry around and able to easily care for areas of concern for dry skin.

AquaLabel Moisture Lotion (S) in a 30ml special size is included as a set package with Ultrasonic Beauty Device Handy Mist (EH-SM30) at the time of purchase. After using up the lotion, refills are available at stores.


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