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Shopbop Creates Sephora Collection Palette

Online retailer partners with beauty retailer.

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By: TOM BRANNA

Editor

Women’s web-based fashion retailer Shopbob.comhas created a Sephora Collection Palette Color Play 5 in 1 limited-edition palette inspired by Shopbop’s forthcoming “Faces of Fashion” editorial lookbook. The set includes five distinct color palettes, each with ten eye shadows, two lip colors, and one blush in color groups that correspond to iconic figures in fashion, according to the company.

“Fashion and beauty are inextricably connected, so it seemed fitting to bring them together in an editorial feature,” said Shopbop fashion director Kate Ciepluch. “Our customer loves Sephora, so we’re thrilled to partner with them on this project.”

The palette comes with a portable mirror compact; users select one of the five different palettes and pop it into the portable compact. Retaiing for $30, the Color Play 5 in 1 palette is being sold at Sephora.com.

Shopbop and Sephora will also co-sponsor a sweepstakes in conjunction with the launch of the palette. Ending February 2, the Faces of Fashion sweepstakes offers entrants the chance to win a year’s supply of makeup from Sephora and a $2500 shopping spree at Shopbop.

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