Company News, New Products

Shot To The Body

Murad's anti-aging body care line has "restorative aromas."

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By: Christine Esposito

Editor-in-Chief

Murad has rolled out Youth Builder Bodycare, a new family of body treatments that address the most prevalent body-aging concerns including uneven skin tone and texture, loss of elasticity and firmness and dehydration.
 
Utilizing advanced ingredients and technologies to deliver proven results, Youth Builder Bodycare is launching with four products: Detoxifying White Clay Body Cleanser, Firming Peptide Body Treatment, Rejuvenating AHA Hand Cream and Collagen Support Body Cream.
 
By extending the benefits of targeted skincare from the face to the body, Youth Builder Bodycare embodies the whole person approach that is at the heart of Dr. Murad’s Inclusive Health philosophy, according to the company.
 
Key ingredients include Ginger Root Extract to encourage circulation, along with Safflower and Sunflower Oils to impart moisture in the Detoxifying White Clay Body Cleanser; Glyco Firming Complex, a potent peptide blend rich in amino acids, to visibly firm the skin and deliver weightless moisture and restore a youthful appearance in the Firming Peptide Body Treatment; and  Glycolic Acid and a Hyaluronic Acid-rich botanical extract  in the Rejuvenating AHA Hand Cream.
 
The Collagen Support Body Cream is described as an intensely hydrating body cream triples skin’s moisture upon application with a powerful blend of emollients that encourage collagen production to improve skin’s resilience and provide 24 hours of enhanced hydration* for a more supple and youthful appearance.
 
In addition the Youth Builder Bodycare line was formulated with “restorative aromas” to help promote sensorial stimulation and encourage at-home relaxation rituals.

“People put so much emphasis on treating the signs of aging on their face, they often forget about the rest of the body. While having a daily facial regimen is key in keeping your skin healthy and looking its best, it’s important to take care of your whole self (inside and out) to maintain a youthful appearance,” said Dr. Howard Murad, founder of Murad, Inc.
 
“Not only does your age and nutrition contribute to your skin aging, stress plays a critical role as well. The aromas of Youth Builder Bodycare products are designed to provide a therapeutic experience to help ease nerves and combat stress-induced cellular aging.”
 

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