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Sibu Beauty Debuts at GNC

Superfruit beauty and wellnes products on shelves this week.

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By: TOM BRANNA

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Sibu Beauty, a maker of sea buckthorn berry-based beauty and wellness products, will stock its range in 1,300 GNC stores across the U.S. markets. Products will begin hitting shelves this week according to the Salt Lake City, UT company.

“The sea buckthorn berry is the most complete superfruit available for beauty and wellness – featuring unique benefits to skin, hair, and nails. It is the key ingredient in all Sibu Beauty products,” said Bruce McMullin, founder and chief executive officer of Sibu Beauty. “The philosophy of the Sibu Beauty line is to enhance beauty from the inside-out and outside-in with both topical and ingestible products. This matches well with how GNC, a recognized leader in health, fitness and wellness products, satisfies its discerning customers who are seeking brands that enhance their life.”

The Sibu Beauty Revitalize and Renew Liquid Supplement is presently available in 1,300 GNC corporate stores; 600 of these stores additionally will carry Sibu Beauty’s Cellular Support Gel Caps, Repair and Protect Daily Face Cream and Cleanse & Detox Facial Soap.

GNC, headquartered in Pittsburgh, PA, is the largest global specialty retailer of nutritional products, selling vitamins other specialty supplements as well as sports nutrition, diet and energy products. It has more than 4,800 retail locations throughout the U.S. (including more than 1,000 franchise and 1,200 Rite Aid store-within-a-store locations).

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