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Solutions for hair and skin care at Stand D20.
April 17, 2012
By: TOM BRANNA
Editor
Dow Corning brings formulators the most advanced and efficacious specialty silicones possible, with the multifunctional benefits today’s diverse and sophisticated consumers want—and with an impact they can see and feel. At In-Cosmetics 2012 in Barcelona, April 17-19, Dow Corning (Stand D20) will introduce two new specialty silicone materials. Innovation for Skin Care Today’s savvy global consumers look for a high-level combination of performance and aesthetics in their skin care products—and specialty silicones have a reputation for providing both.Among Dow Corning’s newest silicone technologies is Dow Corning® EL-7040 Hydro Elastomer Blend.Developed for skin care, color cosmetics and sun care applications, the new material extends Dow Corning’s silicone organic elastomer blend (SOEB) product line by providing hydrophilic characteristics. With its caprylyl methicone carrier, Dow Corning EL-7040 Hydro Elastomer Blend brings a new dimension to formulation flexibility.It retains the recognized, silky smoothness of silicone elastomers, while offering a fresher feel and compatibility with water-based systems and organic ingredients. With the new material, formulators can develop applications with high levels of water or glycerin, a gel texture and smooth skin feel. They also can significantly improve the aesthetics of glycerin-based formulations without sacrificing moisturizing performance. Additionally, the new material makes it possible to incorporate water-soluble actives or organic ingredients alongside an elastomer. A Moisture Solution for Hair “Moisturizing” is one of the most popular attributes of today’s premium hair conditioners and shampoos. Supple, smooth and lightly flowing, shapely hair with body, bounce and volume are all attributes consumers are looking for beyond basic conditioning. As more consumers color their hair and use heat appliances, protection and repair are important in making hair look and feel healthy. Dow Corning® CE-8411 Smooth Plus Emulsion is a new, advanced technology from Dow Corning that unleashes the potential of silicone to shape the future of beauty. It was designed to add moisturizing feel and conditioning benefits to shampoos and rinse-off hair conditioners.With Dow Corning CE-8411 Smooth Plus Emulsion, formulators can create hair care products with the luxurious, moisturizing feel consumers love plus much more, such as enhanced shine and protection against color fading. Beauty Care That Does More Silicones make beauty and personal care products unique and memorable. Dow Corning uses innovative and performance-enhancing materials to create new silicone-based beauty care formulations, benefits, sensory experiences and applications that help improve appearance and convenience for consumers worldwide.
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