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SK-II Unveils SnapChat Handle for Academy Awards

Beauty influencer takeovers and Cate Blanchett part of brand's debut.

Luxury skinccare brand SK-II has established a Snapchat handle— “skiiofficial”—and will partner with top beauty influencers Jenn Im and That's Heart who will give inside access to SK-II global brand ambassador Cate Blanchett in the week leading up to the Oscars.
 
“SK-II has always believed in driving inspiring conversations and empowering women with a genuine voice. As Snapchat establishes itself as one of the most authentic storytelling platforms, we are thrilled to kick-off the brand's Snapchat account at one of the most exciting times of the year and give fans live access to SK-II's activities,” said Alexandra Vogler, SK-II digital communications brand manager.
 
Feb. 26 is the Jenn Im X SK-II Snapchat Takeover, where Im will report live at the SK-II #changedestiny forum with Academy Award nominee Cate Blanchett, singer/songwriter Anggun, and special guest Michelle Phan.
 
Feb. 28 is That's Heart X SK-II Snapchat Takeover, which will provide an exclusive behind-the-scenes sneak peek at Blanchett's beauty prep for the award ceremony, according to the brand.

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