Skin Care Drives Sales At Beiersdorf

Beiersdorf reported that first-half 2016 group sales rose 2.8% to $3.8 billion. The consumer business segment recorded organic sales growth of 3.3% in the period, totaling $3.1 billion. By brand, La Prairie sales rose 6.2%, Nivea sales increased 4.2% and Eucerin sales rose 1.0%. For the full year, Beiersdorf “remains cautiously optimistic” and confirmed its guidance.

“Beiersdorf is continuing on its profitable growth path,” said Stefan F. Heidenreich, CEO of Beiersdorf AG. “Once again, we were able to increase sales and profits, gaining market shares and defying a challenging market environment. The current economic and political developments across the world have increased both overall consumer uncertainty and competitive pressure. Being successful in such an environment is not a given. Beiersdorf continues to concentrate on its core strengths: its brands, its innovation capacity and expanding its presence in emerging markets. Overall, we are cautiously optimistic about the full year.”