Skin Care in Asia Imperative for Arden

Net sales for the fiscal third quarter ended March 31, 2015 at Elizabeth Arden, Inc. decreased 9.2% to $191.7 million. Net sales for the nine months slipped 16.7% to $795.6 million.
 
However, net sales of the company’s Elizabeth Arden branded products increased by approximately 3% in the third fiscal quarter with growth across both the North America and international segments. Net sales of non-Elizabeth Arden branded fragrances decreased by 18%.
 
By segment, North America segment net sales declined by 12% and international segment net sales decreased by 6%. Sales of the international segment and the Elizabeth Arden brand reflect increased skin care sales, particularly in Asia as a result of a new distribution strategy and the impact of prior period proactive tightening of distribution globally.
 
Declines in sales of non-Elizabeth Arden branded fragrances reflect lower sales of celebrity fragrances, which primarily impacted the company’s North American business, and a lower level of new fragrance innovation.
 
Chairman, President and Chief Executive Officer E. Scott Beattie commented, “We are pleased with the recent growth of the Elizabeth Arden brand that we are seeing across both our international and North American businesses, giving us confidence as we head into the re-launch of the Elizabeth Arden brand marketing campaign this fall.”