Skin Tones…by Crayola

When Crayola, the famous crayon maker, wanted to develop colors that would represent global skin tones, who better than a cosmetic chemist to help with the task?
 
Easton-PA based Crayola has launched Colors of the World crayons, 24 new specially formulated crayons designed to mirror and represent over 40 global skin tones across the world. With the Colors of the World crayons, Crayola hopes to cultivate a more inclusive world for children of all ages, races, cultures and ethnicities.
 
To ensure the new Colors of the World crayons were developed to reflect an accurate and inclusive skin tone palette, Crayola conducted rigorous consumer testing, but also partnered with Victor Casale—a 30 year industry cosmetic category veteran. Casale, formerly chief chemist and managing director, R&D of MAC cosmetics and cofounder and chief innovation officer of Cover FX, is now currently CEO of MOB Beauty.
 
For more than eight months, Crayola's R&D and marketing teams collaborated with Casale to bring the Colors of the World crayons to life, modeling his scientific process for developing inclusive foundation shades. Together, Casale and Crayola systematically created crayon colors that step down from light to deep shades across rose, almond and golden undertones, resulting in a 24 global shade palette that authentically reflects the full spectrum of human complexions.
 
“I have spent my life trying to create truly global shade palettes because I know what it's like to be with a person who has finally found their exact match. They feel included and recognized, and I am hoping every child who uses these crayons and finds their shade will have that feeling,” said Casale. “Growing up, I remember mixing the pink and dark brown crayons to try and make my shade, so I was thrilled when Crayola asked for my help to create the Colors of the World crayons.”
 
“Crayola first launched its multicultural product platform in 1992, so we are thrilled about the new Colors of World innovation and the unique partnership with Victor,” said Mimi Dixon, manager brand equity and activation at Crayola. “What intrigued Crayola about Victor was not only his extensive experience in creating shades that capture the natural beauty of every skin tone, but his abiding passion and commitment nurturing inclusion and representation. His expertise, candor and guidance throughout the development process was invaluable and brings an enhanced level of credibility and authenticity to the Colors of the World product.”