Skin Trust Club Opens Brand Partnerships to US Skincare Companies

Skin Trust Club, which offers an app-driven, home skin microbiome test kit, is opening up to US skincare companies that want to be part of its platform.

Through the home test kit users  swab their skin and return the sample to Labskin for analysis. They received a report analyzing their unique skin microbiome and recommending a personalized skincare routine through the app. Skin Trust Club also provides independent, brand-agnostic skin care product recommendations from a selection of brand partners based on the personalized skin microbiome report.
 
Skin Trust Club is powered by Labskin, a DeepVerge plc business and pioneer in the development of a lab-grown skin testing platform.

“The industry is realizing that with Skin Trust Club, the Holy Grail of personalized beauty and skincare is here. Our brand partner program is giving leading brands access to new routes to market, new revenue streams and access to thousands of potential new customers,” said Gerard Brandon, CEO of DeepVerge plc. “Brand partners are also seeing the impact the largest skin microbiome database in the world can have on moving skin science and their research forward.”

Launched in the UK in early 2021, more than 20 skincare companies have signed on as Skin Trust brand partners. In the US, early adopters of the new program include Tula Skincare, Plantkos, High Beauty and QMS.

With research labs in Delaware, as well as in Ireland and York in the UK, Labskin says it maintains the largest skin microbiome database in the world. By applying AI modeling technology and proprietary algorithms to this data and adding the analysis of the app user microbiome sample, Skin Trust Club’s testing platform can provide a detailed skin health assessment and recommend a truly personalized skin care routine that will keep the skin microbiome well-balanced and functioning properly, said the company.