Skincare Brand Mutha Is Dabbling in Sexual Wellness

The “toolboxes” offer devices and topical products.

Skincare brand Mutha has teamed up with Cerē, a brand touting physician-developed sexual pleasure products like vibrators and stimulators. The pair have created a new collection of “toolboxes” designed to, in their words, arouse the senses and enhance satisfaction.

The kits pair Cerē devices—like its vibrator named Lalalena, the Spellbound Stimulator or its Wand—with Mutha’s body butter, body oil and massage candle.

“At Cerē, our mission is to break the taboo surrounding pleasure by integrating science into the bedroom and making it accessible for everyone,” said Dr. Amir Marashi, the OB/gyn and vaginal surgeon who founded the brand. “When strong women leaders like Hope Dworaczyk Smith, founder and CEO of Mutha, get involved, we move closer to our goal of empowering women to take charge of their pleasure, self-love, and confidence.”

Cerē’s tools were developed alongside Dr. Kimberly Lovie, a Harvard- and Yale-trained physician, chemist and engineer.

“We aim to help empower women to prioritize their health, pleasure, and overall well-being,” said Hope Dworaczyk Smith. “This collaboration is about enhancing self-care from the inside out.”

Dworaczyk Smith, an esthetician and former model, launched Mutha in 2019.