Company News

Smells Like Ikea: Home Furnishings Giant Collaborates with Ben Gorham (Video)

Collaborating with founder of fragrance brand Byredo.

Author Image

By: Christine Esposito

Editor-in-Chief

It is a global hub for home furnishings beloved by everyone from high-end stylists to college students on a budget, and now Ikea is entering the fragrance market. The company announced that it is collaborating with Ben Gorham, founder of fragrance brand Byredo, on a limited edition collection.

Watch this video for more details:

Keep Up With Our Content. Subscribe To Happi Newsletters