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Tru Fragrance community initiative to bear exclusive scent inspired by city.
June 6, 2012
By: TOM BRANNA
Editor
Fragrance development company Tru Fragranceis embarking on Tru Blooms Chicago, a community initiative project in which a city will come together to fulfill a mission of sustainability, urban beautification and job creation through the planting of flowers and gardens specifically for the development of a fragrance. The initiative will transform the city’s public and neighborhood green spaces into growing spaces for flowers whose distinctive, fragrant notes will be captured in a limited edition perfume, according to the company.
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