Sneak Peak: Neutrogena Goes High Tech at CES

Next week at the Consumer Electronics Showcase (CES) in Las Vegas, Neutrogena will unveil what the Johnson & Johnson brand is calling “sophisticated skin imaging technology that allows consumers to measure what’s happening above and below their skin’s surface.”

The Neutrogena Skin360 app and the accompanying SkinScanner powered by FitSkin give users an in depth understanding of their skin’s condition and needs, customized advice to address those needs, plus a clear way to track and assess skin’s progress over time, according to the brand.

Neutrogena collaborated with start-up Fitskin, Inc. on the development of the beauty tool and mobile app. The SkinScanner tool fits over the user’s phone, and utilizes precision technology to reveal key metrics of skin health that are invisible to the naked eye. Built with 12 high-powered lights, a 30x magnification lens, and highly-accurate sensors, the SkinScanner captures the size and appearance of pores, the size and depth of fine lines and wrinkles, and measures the skin’s moisture levels.

Each time the skin is scanned, the beauty tool feeds the data to the Neutrogena Skin360 app, which leverages Neutrogena’s wealth of scientific research and expertise to analyze the results. It then provides the user with her scores for pores, lines and wrinkles, and moisture as well as an overall Skin360 Score that, according to Neutrogena, forms the basis of a personalized daily product regimen and overall skincare advice. This score also allows the user to understand how her skin constantly changes over time in order to adjust her skin care in real-time.

“Shopping for skincare products can be an overwhelming and confusing experience for our consumer because she is uncertain about what her skin really needs,” Sebastien Guillon, global president of beauty, Johnson & Johnson Consumer, said about the launch in a press statement on Friday, Jan. 5. “Smart and connected technology helps us provide our
consumer with personalized analyses and information she needs in real time so she can make decisions that will help her achieve her best skin ever.”

The Neutrogena Skin360 app and SkinScanner tool will be available later this year for $49.99, exclusively via Neutrogena.com.  

Happi will have more on J&J's CES activities next week.