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Soap.com Expands Its Shelf Space

Online portal adds non-perishable foods.

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By: TOM BRANNA

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Soap.com is adding a grocery category that will carry more than 10,000 non-perishable food items like coffee and tea, snacks, cereal, pasta, baking ingredients and canned items.

According to Quidsi CEO Marc Lore, customers have been asking about grocery since the firm launched Soap.com in 2010. “It was a seamless transition to offer a large selection of beverages, snacks and meal prep items for the whole family on Soap.com. Our goal is to continue to expand our product selection, and ultimately, help eliminate errands so our shoppers can spend more time doing the things they enjoy,” he said.

Soap.com is a member of the Quidsi family, which is also the parent company of Diapes.com, BeautyBar.com, Wag.com and YoYo.com.

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