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May 28, 2004
By: TOM BRANNA
Editor
David Beckham, the England soccer captain and international style icon, has signed a three-year marketing agreement to promote Gillette razors and blades, the company said on Thursday.The 29-year-old Real Madrid soccer midfielder will be featured in Gillette’s worldwide consumer advertising and promotional campaigns for its grooming products. Executives said Mr. Beckham is the epitome of a well-groomed guy, but also a sports legend.Ads with him using Gillette’s new M3Power micro-powered shaving system will appear in newspapers and magazines, on billboards and on TV, in a “Feeling of Gillette” campaign starting in July in Europe and later in the U.S.Mr. Beckham, who played in Spain for Real Madrid last season after winning several English Premier League titles with Manchester United, is one of the most recognizable soccer stars in the world. He is married to pop star and Spice Girl “Posh,” Victoria Beckham, and has appeared often in celebrity magazines and tabloids for his fashion sense and ever-changing hairstyles and colors.
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