Marketing News

SoftSheen-Carson Magic Shave

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By: TOM BRANNA

Editor

SoftSheen-Carson Magic Shave and actor Lance Gross teamed up for the Magic Shave With A Purpose campaign. Throughout June, Gross abstained from shaving in order to raise awareness and support the Steve and Marjorie Harvey Foundation.  At the end of the campaign, Gross shaved using the recently relaunched Magic Razorless Cream Shave.

Throughout the campaign, 5% from every purchase was to be donated to the Steve and Marjorie Harvey Foundation, which is dedicated to ensuring that the needs of children are met through support of community-based organizations that foster excellence in the areas of health, education and social well-being within urban and ethnically diverse communities

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