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Marketer teams up with NBA's magazine for promotion.
December 16, 2010
By: TOM BRANNA
Editor
SoftSheen-Carson Men’s products—including Magic Shave, Sportin’ Waves, Dark & Natural and Sta Sof’ Fro—partnered with Hoop Magazine, the official NBA Magazine, to kick-off the Ultimate Sports Getaway sweepstakes for a chance to win a trip to Los Angeles during the NBA All-Star weekend February 18-20, 2011. The national sweepstakes will run through Jan. 25, 2011. The winner will receive two round-trip tickets, hotel accommodations and a weekend of ultimate sports entertainment in Los Angeles, plus a one-year subscription to Hoop Magazine and $50 worth of SoftSheen-Carson men’s products. Two runners-up will win a $250 gift card and $50 worth of SoftSheen-Carson men’s products; 10 additional winners will receive a one-year subscription to Hoop Magazine and $50 worth of SoftSheen-Carson men’s products. “We are extremely excited about the partnership,” said Diane Wade, assistant vice president, U.S. marketing, SoftSheen-Carson. “Partnerships and promotions like these help us connect with our core consumers and maintain our visibility in the market place.” More info: www.softsheen-carson.com
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