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Nivea and Eucerin sales up 4.5% and 5.4%, respectively.
February 18, 2016
By: Christine Esposito
Editor-in-Chief
Beiersdorf says it continued on its profitable growth path in 2015, even in difficult market environment. The company recorded organic sales growth of 3.0% increasing both sales and earnings. In nominal terms, sales increased by 6.4% to €6.686 billion (approximately $7.4 billion). The consumer business segment continued the strong upward trend seen in recent years, with organic sales growth of 3.6%. After recording sales growth of 1.6% in the first half of 2015, the unit performed extremely well in the second half, increasing sales by 5.7%. In nominal terms, sales rose by 6.5% to €5.546 billion ($6.1 billion). Nivea increased sales by 4.5%, Eucerin by 5.4% and La Prairie by 1.2%, according to the firm. Beiersdorf increased organic sales in every region. In Europe, Beiersdorf strengthened its market position, with sales up 1.3%. In Western Europe, sales saw a slight decline of 0.3% against the prior-year figure. Eastern Europe increased sales by 7.9%, thanks to a good performance in Russia. Significant sales growth of 8.4% was generated in the Americas. Latin America performed particularly well, increasing sales by 10.9%. Sales in North America were up 3.9% on the previous year. In the Africa/Asia/Australia region, sales grew by 4.8%, based on the continuous stabilization of sales in China and the dynamic performance in Japan and India. EBIT excluding special factors increased by 13.6%. “Beiersdorf was successful in 2015. Once again, we were able to increase our sales and earnings. We gained market share in our relevant markets and further improved Beiersdorf’s competitiveness and efficiency. Our results in 2015 clearly show that we have made Beiersdorf more resilient and that we continue on a sustainable, profitable growth path even under challenging economic conditions. This is a solid foundation for further economic success in 2016”, said Stefan F. Heidenreich, CEO of Beiersdorf AG. Beiersdorf expects Group sales to grow by 3-4% and a slightly improved EBIT margin in 2016.
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