SoulCycle and Uni Partner on Amenities Program & 360 Campaign

Indoor cycling brand SoulCycle is partnering with Uni with ocean-powered products.

The partnership brings Uni’s offerings to all SoulCycle studios with a holistic body care approach.

“We wanted the brand experience to be a part of every touch point,” said Uni Founder and CEO Alexandra Keating. “SoulCycle is working with Uni as they know their customers prioritize wellness and want the best quality products for their bodies and the environment.”

Post-Class Routine

SoulCycle’s riders will have exclusive access to a post-class routine from Uni. All SoulCycle locker rooms will feature a collection of Hydrating Shampoo, Hydrating Conditioner and Skin Shield Body Wash. Riders will enjoy early access to Uni’s Face Cleanser, which is not launching for sales until later this year, and can nourish skin with Uni’s award-winning 24-Hour Body Serum.

The new amenities experience aims to enhance the glow that happens after every ride.

“Our community knows that SoulCycle is about strengthening body, mind, and soul, and Uni truly understands that wellness is how you feel inside and out,” says Evelyn Webster, CEO of SoulCycle. “Their products get results while pampering you, which our riders are going to love after leaving it all on the bike.”

Year-Long Campaign

The brands are collaborating on a year-long campaign of moments to pamper and engage consumers. All riders will be given a gift from Uni when they visit SoulCycle on their birthday, and Uni will be popping up at flagship SoulCycle locations throughout the year.