Special Delivery

Nu Skin Enterprises is expanding the company’s flagship anti-aging brand, ageLOC, which has generated more than $5 billion in global sales since its introduction in 2008.
 
The two new products include ageLOC Me, billed as a unique anti-aging skin care system that provides a personalized daily regimen based on individual preferences and skin care needs, and ageLOC Youth, which the firm calls its most advanced anti-aging supplement.
 
The new products were unveiled at the company’s global sales convention.
 
“These two new products represent Nu Skin’s unique balance in both skin care and nutrition, capitalizing on our ability to provide consumers with product solutions that address the full spectrum of anti-aging,” said Truman Hunt, chief executive officer. “Our research and development team, as well as our product marketing group, have spent years developing, testing and refining these new ageLOC products, and we are happy to be introducing them to our global sales force.”
 
ageLOC Me brings together Nu Skin’s anti-aging skin care technology with a smart delivery device for a truly personalized daily skin care regimen. According to the company, the smart device dispenses a customized regimen of anti-aging product based on a skin care self-assessment. The app-based assessment takes into account skin care needs, environmental factors and personal preferences to determine a customer’s specific set of products from almost 2,000 combinations.
 
Each day and night regimen is precisely dispensed to save time, reduce complexity and track usage for efficient application and effective results. Initial consumer studies indicate more than 90 percent of users found ageLOC Me made their daily skin care regimen more convenient and that it made sticking to a skin care routine easier.
 
“ageLOC Me represents the convergence of two important trends – the growing consumer demand for personalization and the growth in anti-aging skin care and home beauty devices,” said Dr. Joseph Chang, chief scientific officer. “The result is a truly unique product that provides an equally individualized experience. Nu Skin’s extensive experience and research in these areas provides customers a personalized skin care regimen from a single, smart device that is easy to use.”
 
Thenew ageLOC Youth is supplement is said to promote the body’s natural ability to fight aging. Each ingredient, most of which are from foods not typically found in the everyday diet, was carefully selected for its unique health benefits and ability to positively impact gene expression, according to the firm. In addition, unique capsules allow both liquids and solids to be delivered together in a hard shell capsule, resulting in better bioavailability, reduced packaging and fewer capsules to consume.
 
“The development of ageLOC Youth brings together our latest research and understanding of the relationship among gene expression, antioxidants and nutrition,” said Dr. Chang. “As we increase our understanding of gene expression in aging, we can select the ingredients that positively impact the body’s ability to resist aging to help our customers enjoy life being more active, energetic and healthy.”