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Blue Meadow Brands partnered with DSM-Firmenich to create three fruity, floral and gourmand scents.
December 1, 2025
By: Melissa Meisel
Plush toy sensation Squishmallows is squishing its way into the fragrance category with a big launch at Ulta stores.
In partnership with Blue Meadow Brands, Squishmallows rolled out Squishmallows Fragrances. The debut collection comprises three mood-boosting scents in fruity, floral and gourmand inspired by the brand’s iconic characters.
All Squishmallows Fragrances are available at Ulta Beauty stores nationwide and Ulta.com.
According to the retailer, one Squishmallows Fragrance is sold every seven seconds!
Blue Meadow Brands partnered with DSM-Firmenich, the acclaimed scent innovator behind award-winning brands Sol de Janeiro and Le Labo, and renowned designer Lance McGregor, whose work includes Orebella, Jo Malone and La Mer.
Each scent is infused with an exclusive Squishmallows Accord – a blend of marshmallow notes combined with EmotiWaves scent technology.
Whisked Away is a vanilla amber gourmand inspired by Squishmallows’ mascot Cam the Cat and his love for coziness and comfort. Key notes include foamy milk, caramel drizzle and vanilla latte.
Pink Possibilities is a fruity floral green inspired by Patty the Cow and her family’s booth at the springtime farmer’s market. Key notes are strawberry, kiwi and pink sugar.
Moonlit Mist is a floral fruity gourmand inspired by Zumirez the Bat and his native forest. Key notes include green apple, cherry and Lychee Blossom.
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