Marketing News

Stripes Beauty Expands To Canada at Hudson’s Bay

The menopause brand's portfolio spans from skin and hair care to vaginal wellness.

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By: Lianna Albrizio

Associate Editor

Naomi Watts-founded Stripes Beauty is expanding to Canada at Hudson’s Bay stores and online at TheBay.com.

Born from Watts’ own unpreparedness and challenging experience with menopause, Stripes Beauty aims to eliminate the stigma, shame and anxiety often associated with menopause while solutions for women experiencing hormonal changes.

To celebrate the launch on Aug. 20, Watts welcomed customers to Hudson’s Bay Queen Street in Toronto, taking the stage to share her story firsthand and introduce customers to the Stripes Beauty products.

“Expanding into Canada with Hudson’s Bay is a major milestone for Stripes Beauty, as it represents another step in our mission to empower women to age with confidence, making products and information accessible to women where they most love to shop,” said Watts. “My dream is that no woman has to navigate menopause alone, and this expansion allows us to continue making a difference in the lives of women, in partnership with one of Canada’s most premier and trusted shopping destinations.”

Wellness Line

Vag of Honor, which relieves dehydration, burning and itching, is a bestseller.

The Stripes portfolio consists of vaginal wellness products, skincare and haircare including:

Vag of Honor: Intimate hydrating treatment infused with a blend of plant-based ingredients to help alleviate dehydration, reducing itching, burning and discomfort;

Oh My Glide: Intimate play oil developed with an exclusive blend of squalane, bisabolol, coconut and avocado oil;

Dew as I Do: Ectoine and vitamin C brightening and hydrating cream for maturing and changing skin;

Evening Wear: Ectoine and retinoid firming night cream that reduces the look of fine lines and wrinkles;


The Cool Factor: Ectoine cooling and calming face milk crafted to soothe hormonal change symptoms, providing instant refreshment while calming and hydrating skin;

Resting Clean Face: Creamy facial cleanser with ectoine to lock in moisture for mature and hormonal skin;

Power Move: Ectoine hydrating and plumping facial serum to help enhance skin’s moisture barrier;

The Full Monty: Squalane hydrating Vitamin C body oil that delivers deep hydration and radiance;

The Root of It: Ectoine thickening scalp serum that revitalizes and rejuvenates hair for fuller, thicker, stronger and glossier strands; and

The Crown Pleaser: Ectoine densifying and hydrating hair mask that transforms thinning hair with shine and softness.

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