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The pro-aging brand founded by Oscar-nominated actress Naomi Watts offers a variety of topical and ingestible menopause solutions from scalp to vaginal health.
January 23, 2026
By: Lianna Albrizio
Associate Editor
Pro-aging brand Stripes Beauty has launched at Ulta.
The partnership marks a major step for Stripes, radically expanding access to targeted solutions designed for midlife wellness. It also highlights Ulta Beauty’s investment in wellness as a distinct category and reflects the growing recognition of women’s needs during menopause – an area the brand feels has been “historically underserved” in beauty retail.
“Expanding into Ulta Beauty is a major milestone for Stripes and a powerful signal that midlife wellness belongs front and center in beauty and wellness retail,” Stripes President Cara Kamenev told Happi. “This partnership helps us meet women where they already shop for trusted solutions, and to continue normalizing conversations around menopause through education and products that are effective, credible and emotionally resonant.”
An assortment of Stripes’ top-selling products, including Full Monty, Vag of Honor, Oh My Glide, Dew As I Do, and The Inside Addition are now available on Ulta.com. The brand is also making its in-store debut in select Wellness by Ulta Beauty boutiques nationwide.
Read more about Stripes Beauty here.
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