Supergoop! has named Lisa Sequino as CEO. Sequino most recently served as chief executive of JLo Beauty following nearly two decades of experience driving growth in the beauty and personal care industry at Estée Lauder and Procter & Gamble.

“Lisa brings such super experience and perspective to the table, having built her career scaling and accelerating growth within both established luxury and upstart beauty brands alike. But most importantly, she fully understands and is passionate about our mission, which is to change the way the world thinks about sunscreen through innovation and inspiration––and ultimately to help stop the epidemic of skin cancer,” said Supergoop Founder Holly Thaggard. “We have only scratched the surface, and Lisa’s energy, expertise, and excitement make her the perfect partner for us as category creators on this global stage, as we continue creating a brighter future for all, around the world. I am beyond thrilled to welcome her to the Supergoop! family, and as I always say to our team, the very best is yet to come.”

Sequino arrives in the c-suite following Supergoop's rapid global expansion across more than 20 new markets last year.

Prior to JLo Beauty, Sequino spent nearly a decade in leadership positions at the Estée Lauder Companies, Inc., where she led global strategy and growth for consumer and lifestyle brands across the company's portfolio, ranging from established, iconic brands to high-growth start-up names including Tom Ford Beauty and Estée Lauder. Most recently, she served as the head of North America, where she oversaw all 24 brands across the Estée Lauder Companies portfolio. She previously held senior marketing, innovation, sales and M&A roles at Procter & Gamble where she focused on its extensive portfolio of beauty, personal care and wellness brands.

“I’ve long admired Holly’s vision, her authentic story, and the category she created nearly 20 years ago with Supergoop!. The brand’s mission is a powerful one and they truly shifted consumer behavior toward daily SPF use,” said Sequino. “This special brand has an incredibly strong infrastructure, passionate brand loyalists and significant reach already, and I’m excited by the tremendous opportunity ahead to further expand its global footprint and bring new innovative products to market. I’m thrilled to partner with the team and help shape the next chapter in the Supergoop! journey.”