Sulfate-Free Formulation Webinar from Innospec

Consumers are increasingly interested in what their favorite brands and products contain. Growing consumer concern around the use of sulfates in personal care products has led to a rise not only in the number of sulfate-free formulations but also the marketing claims made on the products themselves.

Innospec understands that meeting consumer trends is key to successful product launches. These trends often present the formulator with major challenges to find the right technology on time and within budget. Sulfate-free is one such challenge.

To help you innovate and formulate sulfate-free, Innospec is hosting an online webinar on Feb. 9, 2012, at 10:00 EST (08:00 MST). The event is free to attend, simply register here

The webinar will be hosted by Phil Matena, Innospec’s VP-sales and business development. Matena has a wealth of experience in the surfactants arena and will describe the challenges of switching to sulfate-free as well as solutions to achieve high performance, cost-effective products.

Innospec has a comprehensive range of sulfate-free surfactants including isethionates, taurates and sulfosuccinates. Its applications experts can help you select the right solution to optimize your formulations and deliver exciting consumer products. Innospec’s unique surfactant, Iselux, can reduce the need for other costly components such as complex multi-component co-surfactant systems, conditioning agents and foam boosters which are common in many sulfate-free formulations. Innospec has also developed optimized proprietary syndet bases for luxurious beauty bars and sulfate-free base blends, requiring only the addition of water for dilution and salt to thicken.

To hear more about options for your sulfate-free projects please register for the free webinar and join Innospec for the live web broadcast on Thursday, February 9 at 10:00 EST (08:00 MST). Link