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Coppertone taps Brittany Snow to pitch ClearlySheer in hidden camera campaign. (VIDEO)
May 16, 2016
By: Christine Esposito
Editor-in-Chief
“Pitch Perfect” actress Brittany Snow is the new face of Coppertone ClearlySheer, its breathable and light daily sunscreen. The Bayer-owned brand is using Snow in a new campaign to show consumers that “luxurious moisturizing sunscreen” doesn’t have to break the bank. To do so, Coppertone broke out a hidden camera, masked ClearlySheer as Le Clair, a non-existent new prestige sunscreen, and asked Snow to encourage shoppers to test out the face-friendly product on their skin. Here’s footage of the spot:
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