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Top picks for summer from the YBF collection.
June 20, 2011
By: TOM BRANNA
Editor
Your Best Friend (YBF) founder Stacey Shieffelin is often dubbed “The Girlfriend in Rollers” for beginning her live on-air show wearing no makeup, going from bare to beautiful while visiting 150,000 million households in the US, UK and Canada. Therefore, it only makes sense that her cosmetic collection boasts skin-friendly ingredients such as aSmart Active Immune Complex to help protect against environmental damage. Essential SKUs for the season include the YBF Imitation Vacation Bronzing Oil, a multi-purpose beauty formulation made with a blend of Monoi De Tahiti oil, chocolate glimmer, a drop of vanilla essence and vitamin E; YBF Automatic Universal Taupe Eyebrow Pencil, a bestselling automatic dual-ended brow pencil with brush specially formulated to change color to match any brow color, according to the company; and YBF Double-Ended Lipstick and Sparkle Chopstick Lip Liners, a dual-ended lipstick featuring two silky moisturizing shades and liner that features a sharpener built into the cap. “Stacey Schieffelin has proven again that she has a true understanding of women’s needs, and connects with her customers in a deeply personal and enduring way,” says HSN’s Senior VP of Beauty Merchandising Michael Henry. “Stacey started her enormously successful electronic retail career right here on HSN 14 years ago, and we couldn’t be more thrilled that she has come back home.” More info: www.ybfstacey.com, www.ybfgirlfriends.com
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