With the Peanuts Movie set for release on DVD for home viewing on March 8, Sun Products Corp. wil ramp up a new campaign for its all detergent brand.
 
The New Peanuts- and Pigpen-themed television advertising on the “magical powers” of all will running on national broadcast and cable networks through the end of April. In addition, there will be a $3 mail-in rebate with the purchase of The Peanuts Movie and $10 of any all products via an online promotion, in-store displays, national newspaper insert advertisements running until March 13, and social media engagement, including Facebook and Twitter.
 
The multi-year partnership between all and The Peanuts Gang kicked off in April 2015, and has included innovative television, print and digital advertising and engaging social media activations.
 
“The partnership between all® and The Peanuts Gang is such a natural fit, as they are both iconic brands that capture the joy, spirit and wonderful messiness of kids,” said Lora Van Velsor, vice president, marketing for ‘all. “After a hugely successful 2015, we’re thrilled to be able kick off the year by extending our partnership to support the release of The Peanuts Movie on DVD, BLU-RAY™and Digital HD.”