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Sulwhasoo debuts Age-Veil UV Protection Cream SPF 30.
May 20, 2011
By: TOM BRANNA
Editor
Every summer, skin faces an assault from environmental aggressors, from UV rays to free radicals. This season, prevent damage and reverse signs of age with the natural benefits of Sulwhasoo’s new anti-aging Korean herbal medicinal sun cream that naturally firms and protects, according to the company. Harnessing the power of traditional Korean herbs and advanced Scatter Technology, Age-Veil UV Protection Cream SPF 30 ($70) protects skin from UV rays while firming and regenerating it for an ageless complexion. It employs Scatter Technology to deflect the sun’s rays. Sulwhasoo’s herbal medicinal alternative uses a complex of titanium dioxide and zinc oxide to block both UVA and UVB rays, naturally shielding skin. Beta glucan forms a moisturizing barrier to protect the skin from external aggressors, attaching to and removing heavy metals, micro-dust, and other pollutants that contribute to inflammation and irritation. Extracts from the Machilus Tree, native to southern regions of Korea, Japan, Taiwan and China, provides anti-inflammatory protection while detoxifying, brightening, and firming. Rich in natural antioxidants, Machilus Tree extracts regenerate the skin, protecting and restoring damaged skin cells to increase elasticity and promote skin health. Long favored in Korea for its unparalleled use of traditional energy-balancing preparations and holistic approach to skincare, Sulwhasoo represents a completely new category of beauty care in America. Available in the U.S. for the first time, Sulwhasoo now offers westerners unprecedented access to the beauty secrets of the east, allowing Americans to tap into the benefits of the pioneering brand’s holistic methods. Synonymous with skincare in Korea, Sulwhasoo elicits the innate benefits of herbal remedies and time-honored preparations by blending fresh indigenous ingredients in an optimal balance, promoting vital, youthful skin. The products are sold at Bergdorf Goodman and BergdorfGoodman.com.
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