Company News, Packaging News

Superdrug Taps M&H Plastics

Style Expertise line focuses on hair care.

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By: TOM BRANNA

Editor

Superdrug has long been renowned for launching innovative beauty products and their latest new range is no exception.  Style Expertise is a collection of professional hair styling products especially designed to deliver results that help hair stand out from the crowd. M&H Plastics worked alongside Superdrug and their contract filler Mibelle to produce a stunning range of products all manufactured in rich metallic-effect packaging which conveys the end benefit – silky smooth, shiny hair, said the company.  All products are a bright turquoise color with natural colored closures—offering a fresh, contemporary look.


Superdrug selected from M&H’s standard portfolio of products.  The HDPE bottles are all Boston Rounds. In addition are two 35mm diameter Polyethylene tubes which M&H printed in-house, including silver foil blocking of the Superdrug logo.


More info: www.mhplastics.com 
 
 
 

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