Supergoop! Expands C-Suite

Fast-growing suncare company Supergoop! has hired Alana Kwarta as its first-ever chief human resources officer.

In this newly created role, Kwarta will work in partnership with the executive leadership team to help shape organizational design, build scalable operating rhythms and lead company-wide change with both speed and care.

This is the second high-profile hire for the company in as many months. In February 2026, Supergoop! hired a new CMO, as reported by Happi.

Kwarta joins the company with more than two decades of experience shaping people and culture strategies in the beauty industry, including roles at L’Oréal and Chanel. Most recently she served as SVP of human resources for the L’Oréal USA Dermatological Beauty Division, overseeing the people strategy for a portfolio of global brands including CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science. In that role, she guided the division through a period of accelerated growth and organizational transformation while strengthening leadership pipelines and the infrastructure needed to support high-performing teams at scale.

“As Supergoop! enters a new phase of scale, we need an enterprise-level people leader who can help us build the organization for where we are going, not just where we have been,” said Melis del Rey, CEO of Supergoop, in a statement. “Creating our first chief human resources officer role reflects our belief that talent and culture are true competitive advantages. Alana brings deep experience building high-performing organizations, shaping leadership teams and guiding transformation in times of growth and change. She will be a critical partner to me and to our executive leadership team as we strengthen the systems, leadership model and operating rhythms needed to support Supergoop!’s next chapter.”