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Golf star Justin Rose will join as brand ambassador.
March 10, 2026
By: Lianna Albrizio
Associate Editor
Supergoop! has been named the official suncare partner of the Professional Golfers’ Association (PGA) Tour.
Thirteen-time PGA Tour winner Justin Rose will join as brand ambassador. His use of Supergoop! sunscreen will be featured in digital and social content throughout the PGA Tour season.
“I’m excited to partner with Supergoop!, a brand that prioritizes sun protection and performance. Spending hours on the course means sun protection is nonnegotiable for me,” said Rose. “These products fit seamlessly into my routine—they feel great on my skin and perform when I need them most.”
Officials say the partnership taps into performance while the brand and the association connect with millions of fans both on the course and in the stands.
“Many PGA Tour players have turned to Supergoop! to protect them on the course, and we are pleased to further introduce their beloved products to our fans through this new partnership,” said Dan Glod, PGA Tour executive vice president, corporate partnerships. “Whether fans are watching the best players compete or stepping onto the course themselves, sun protection is a key aspect of our sport, and the PGA Tour is proud to partner with Supergoop! to ensure all of our fans are protected.”
The contract, which runs through 2030, will see Supergoop! activate across the PGA Tour landscape, including on PGA Tour digital and social platforms, with the partnership underscoring the importance of “high-performance sun protection” as part of every player and fan’s routine.
“This partnership brings our mission to life on one of the world’s most visible outdoor stages,” said Melis del Rey, CEO of Supergoop!. “Golf is a sport defined by extended time spent outdoors and a strong focus on performance, which mirrors how we believe SPF should show up in people’s everyday lives. We’re excited to support PGA Tour players and fans with sweat-resistant and convenient SPF that feels incredible and performs wherever the day takes them.”
Additional content and behind-the-scenes moments from the partnership will be shared across Supergoop! and PGA Tour social channels throughout the year.
For more on the suncare market, go here.
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