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Sirot to launch anti-aging range on shopping hub.
August 9, 2016
By: Melissa Meisel
Want to have skin as smooth, light-reflecting and luminous as a window or mirror? Evine Live Inc. will debut Sirot, an exclusive anti-aging skin care line, on Aug. 19. Founded and created by hand supermodel Ellen Sirot, the collection uses advanced, patent-pending Transformative Glass Technology to achieve a “glass like” appearance. Products span from face creams to nighttime cleansers. “Every woman has ‘that moment’ – the moment when they first notice their skin isn’t as smooth and youthful as it once was. For me, that moment came 15 years ago when I looked down at my hands… my livelihood… and saw the first signs of aging. I couldn’t sit idly by and watch my hands age. I had to do something about it. I made it my mission and set out to find the perfect anti-aging hand cream,” said Ellen Sirot. ”What I didn’t know 15 years ago was that my quest for youthful hands would lead me to an ingredient as powerful as Transformative Glass Technology. Finding this technology changed everything for me. That’s when I decided I couldn’t let my life go by without sharing this discovery.” For over two decades, Sirot’s ageless hands have earned her worldwide acclaim as the “Supermodel of Hands.” Her portfolio includes numerous household brands, such as Neutrogena, Dawn Dish Soap, Sally Hansen and Campbell’s. Sirot has also worked as a “hand-in” for A-list celebrities and TV personalities such as Katie Holmes, Sarah Jessica Parker and Hillary Swank. “There are ingredients in these beautiful glass bottles that will amaze you,” continued Sirot. “A combination of unique peptides, 3-D oat sugars and mushrooms that create the look of toned skin; even molecules based on silicium that support the appearance of collagen, volume and elasticity. It’s really natural and just so effective. The best of science and nature working together hand in hand!”
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