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Partners with Billabong for beauty kit.
May 12, 2016
By: Melissa Meisel
Surf brand Billabong and John Frieda Hair Care are coming together to create the ultimate summer for those who are dedicated to beach filled, sea-soaked days. Launching this May, the partnership will include a number of exclusive bi-coastal events lasting all season long. To kick off the collaboration, the brands will be releasing an exclusive A Bikini Kinda Life X Beach Blonde kit ($32.95), which will include everything beach-lovers need for flawless beach hair. The kit is sold at Billabong.com and in select Billabong stores nationwide. In addition, the collaboration will also include events on the East and West Coasts, exclusive social media content and a series of behind-the-scenes video vignettes that will give fans an up-close look at the lives of some of their favorite, inspiring female surfers.
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