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Water-saving technology in the salon and on-demand YSL lip color.
January 11, 2021
By: Christine Esposito
Editor-in-Chief
At CES, L’Oréal has announced its new sustainable hair care system for salon use. Through a partnership with L’Oreal’s Technology Incubator and Swiss environmental innovation company Gjosa, the L’Oréal Water Saver looks to reduce water usage by up to 80% by combining high-powered water-optimizing technology with specially designed hair care products that flow directly into the water stream. The technology ensures every drop of water is used while making shampoos, conditioners and other treatments easier to rinse. The platform is said to use two liters per minute compared to the household standard eight liters, with no detectable difference in pressure. Specially designed, micronized hair care formulas are infused directly into the water stream. The L’Oréal Water Saver is available now in select L’Oréal salons in New York and Paris. A global rollout will take place throughout the next two years, according to the company. The beauty company contends it will be available for home use in future as well. Following up on Perso, the AI-powered at-home color cosmetics system introduced at CES 2020, L’Oréal has introduced Yves Saint Laurent Rouge Sur Mesure Powered by Perso, billed as first-of-its kind at-home device for personalized lipsticks. The AI device uses color cartridge sets from YSL create thousands of bespoke shades of YSL’s Velvet Cream Matte Finish lipstick. It is available for pre-sale in limited quantities on the brand’s website for early spring delivery.
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