Swiffer Supports ‘Cleaning for a Reason’

Cleaning for a Reason, a grassroots, Dallas, TX-based organization that provides free housecleaning services to women undergoing cancer treatment across North America, is kicking off Breast Cancer Awareness Month through a partnership with sponsor Procter & Gamble.

P&G’s vibrant pink Limited Edition “Pink” Swiffer Starter Kits, available at Walmart, will help raise awareness of Cleaning for a Reason, and support the organization’s mission.

“The support of P&G will help us spread the word about our organization’s mission to deliver free house cleaning services to women fighting all forms of cancer,” said Debbie Sardone, president and founder of Cleaning for a Reason. “That will help us extend our reach further than ever before. More women facing cancer will learn about our services and more partners will learn how they can help.”

Over the past two years alone, the organization has expanded from 800 partner maid services to more than 1,000, while donating $1.3 million in cleanings to more than 4,600 women. Cleaning services that partner with Cleaning for a Reason have collectively donated more than $2.9 million in free services to more than 10,000 women with cancer since 2006.