Industry News

Swiffer Teams with BarkBox

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By: TOM BRANNA

Editor

With 4 million dogs in need of homes, P&G’s Swiffer and Bark & Co., the makers of BarkBox, are partnering this holiday season to provide shelters nationwide with 10,000 Welcome Home Kits to show how easy it is to get a thorough clean in minutes so more families and children can experience the love of a first pet. Swiffer will also provide a total of $50,000 to select shelters nationwide to support critical projects that will help more dogs find their “fur-ever” homes. 

Actor, dad of three, and rescue pet parent of two, Scott Foley recently hosted a “Welcome Home” event in New York City to launch the effort. At the event, Foley shared his own experience of adoption, played with a bevy of NYC-based adoptable pups and gave out Welcome Home Kits to families that brought home their new best friends.

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