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Embraces its founding name.
April 17, 2013
By: TOM BRANNA
Editor
“Since joining the company, I’ve spent time with more than 500 CPG and retail executives, discussing how we can help move their companies forward,” said Appel. “Focusing on activating and accelerating growth across sales and marketing is the theme I have heard repeatedly.”
The embrace of the IRI brand is underscored by a business strategy and mission to deliver growth for clients across the globe by pinpointing what matters and illuminating how it can impact their businesses.
“IRI has a rich heritage of innovation and going beyond the data, leveraging advanced analytics and enabling technologies to help our clients excel and win,” added Appel. “We have the leadership, the people, the unique assets and the distinctive capabilities to deliver on our new strategy and make a real difference for clients. We’re taking the best of what we’ve been boldly forward.”
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