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What are you searching for?
Products and concepts now at a glance.
October 24, 2011
By: TOM BRANNA
Editor
Symrise is extending its proprietary Internet search tool SymSelect by adding a platform for its Life Essentials products. According to the company, it will enable customers to research Symrise’s cosmetic ingredients online. Detailed product information and presentations are available. Two unique visual search platforms provide users with an overview of the ingredients market. One platform concentrates on naturals with categories such as fruits, flowers, woods, etc., dividing these into sub-categories such as berries, stone fruits, nuts, etc. For each of these sub-categories, SymSelect suggests the appropriate Symrise product. The second platform focuses on the search by marketing concept with a wide spectrum of categories such as anti-aging, sensitive skin, traditional medicines (e.g. ayurveda, TCM), targeted age groups (e.g. young and mature skin) and other topics. More info: www.symselect.com
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